'Globalisation Leads to the Homogenization of Cultures\r'

'After World war II, well-nigh(a) ambitious lureers advocated the face of an effective mechanism to stabilize the realness order. One of the ways to maintain the external order is to prevent the disintegration of the valet economy (Seitz, 1995, p. 26). Under such a fundamentground, the World Trade Organization (WTO) was founded, and hence accelerated the nurture of frugal globalization. As in that respect is an inseparable relationship amongst economy and tillage, the to a greater extent the trend of frugal globalization accelerates, the faster the trend of motley elaboration globalization blends (Seitz, 1995, p. 7). Collisions between discordant grows whitethorn have various consequences. nearly scholars think that the pertinacious-term results of culture impinge on readiness lead to homogenization of cultures, which delegacy people become the same as the plethoric culture, such as manduction the same education structures, music, beliefs, and consumer set (Berry, 2008, p. 328). This endeavor go away examine the degree to which globalization pull ins the cultures in different heathenal groups. finish is constantly changing and developmental, which is fixd by two factors, the pictorial environment and the social environment.The natural environment with a limited and dull impact on culture is comparatively stable. Social repositions be the most study and frequent factor leading to the changes in trends or conditions. For exercise, the West Indies, which under the compound rule of European for a long sequence, and the religions and values were both effected by dominative groups that means mainstream cultures (Berry, 2008, p. 330). In the time of peace, place or trading with different countries, touring or studying in various places, batch manifest the phenomenon of paganal transmission.With the deepening of economic globalization, these activities become more frequent, different cultures similarly have a higher and dee per aim of mutual contacts. Therefore, a complex concomitant big businessman be compel, which means there is likely to form four mathematical consequences, assimilation, integration, insularism and marginalisation (Berry, 2008, p. 332). One of the possibilities is that the pagan homogenization might be formed owing to the expansion of globalization (Berry, 2008, p. 332).The phenomenon refers to unitary culture, which is under the penetration of an early(a)(prenominal) culture, and hence gradually anomic its superior characteristics to assimilate to the dominant culture. Assimilative culture oft seems as an advanced culture or a strong culture; conversely, another culture that is assimilated by the advantaged one might be called a backward culture or a weak culture. An example puke be seen in this case, the Soviet Union, which was one of the largest and most powerful acres states, and played a signifi terminatet occasion in the movement of globalization.The language, social structure, ghostlike values and economic policies of Estonia, Latvia and Lithuania (which were merged by Soviet Union) were highly influenced and dominated by Russian cultural features. However, nearly 15 years later, the politics, culture and economy of Estonia resurged (Berry, 2008, pp. 332-333). It can be said that globalization leads to the cultural homogenization to some extent. Even if under the rule of the powerful nation, the indigenous culture might still be back after the independence.Another possibility is the integration of different cultures, which is a diversified phenomenon by alive(p) fully into the dominant society that whitethorn lead to some shared values and features, while keeping their feature typical cultures (Berry, 2008, p. 332). For example, McDonalds, which is one of the most successful foreign food service organizations, has fully realised that it is essential to adapt to the topical anesthetic cultures and receive understanding and recogn ition of local consumers to give out in foreign markets (Peng, 2009, p. 19).In particular, McDonald’s in China has promoted special Chicken Nuggets and Chinese rice catering to local dietetical habits of consumers. It seems that the taste of the food in McDonald’s is nearly the same around the world, no matter in America, Spain or China. The loss is the various cultures in different countries. McDonalds will introduce new products in some certain areas according to different topic consumer taste, preference and legal, religious and local habits of usance (Watson, 2000, p. 125-132). What is more, this phenomenon enriches the connotation of the culture, and increases the diversity of peoples consumer choice.Integration of cultures might be the most beneficial to the improvement of countries. The conclave of two different societies is likely to create a new culture, which may toady the advantages of traditional culture and foreign cultures, so it will bring the i nnovation and development of societies. The last two possibilities that exist in the process of globalization are called separation and marginalization. Separation means that the non-dominant groups forbear their original conditions and refuse to converge with other dominant cultures.Marginalization refers to a process of being outside(a) the dominant society and meanwhile losing their give cultures (Berry, 2008, p. 332). There is an example that comes from a assess about immigrant younker, which was conducted by Berry, Phinney, Sam and Veder in 2006. There is 7997 adolescents (5366 immigrant youth and 2631 issue youth respectively) in this survey, the statistics indicated that 975 adolescents showed a strong wiz of consciousness to support their own ethnic group by using their own ethnic language fluently, keeping in touch with ethnic peers, and holding a high ethnic identity.These behaviours reflect that the adolescents are not likely to involve into the study society, as they hold an attitude go to pieces to the dominant culture (Berry, 2008, p. 334). On the contrary, the other 973 youth who were in the status of marginalization showed low ethnic identity, low smoothness in ethnic language, and fewer contacts with the national peers. However, they endorsed the acculturation attitudes of assimilation, marginalization and separation, which were contradictory.Although these youth extend to join into the dominant society, they lack some necessary abilities to communicate with dominative people (Berry, 2008, p. 335). It might be said that they are lost in the two or more different societies, a certain trouble could be effective so that they can feel a sense of presence. In conclusion, according to Berry (2008), globalization may have four possible consequences: assimilation, integration, separation and marginalization. These four outcomes are likely to influence the process of societies between different countries.Social change and development may n ot lead to the destruction of ethnic or local culture completely. Even when the different cultures integrate, new culture also can retain features of traditional or ethnic culture to a certain degree. But, these changes do not imply the assimilation of cultures influenced by globalization to a great extent. Conversely, as time goes on, cultural differences between various ethnic groups will be gradually reduced, unless will not disappear. Therefore, globalization may bring homogenization to cultures to a belittled extent, but the non-dominative cultures still might be preserved.\r\n'