Women in The House on Mango Street - Free Essay Example

Sample details Pages: 2 Words: 708 Downloads: 4 Date added: 2019/06/10 Category Literature Essay Level High school Tags: The House on Mango Street Essay Did you like this example? A female is not weak nor fragile, she is strong and all she needs is a little bit of love. In the novella The House on Mango Street Cisneros uses the motif trapped. Most of the females in The House On Mango Street feel imprisoned by the ones they love most and restricted from living their own life. Don’t waste time! Our writers will create an original "Women in The House on Mango Street" essay for you Create order This is shown in the vignettes Sally, What Sally Said, Marin and Rafaela Who Drinks Coconut Papaya Juice on Tuesdays. She uses the vignettes to prove that the theme is no female should be trapped, hurt, or told what to do just to please a male. Sally was once the beautiful popular girl that every girl wanted to be, and every boy wanted, but no Sally is nothing more than a broken soul. Esperanza notices that Sally is not the girl from yesterday. sally [does not] laugh look[s] at her feet and walks to the house [she] cannot come out from (Cisneros 82). This shows that Sally is being emotionally and physically trapped by her own father. When sally goes over to Esperanza house and tells her that her dad saw her with a boy, he just went crazy, he forgot he was her father between the buckle and the belt (Cisneros 93), Her own father gets so mad that he just beats without feeling any remorse. Cisneros shows that the motif trapped in sally vignettes by the cycle of abuse. Marin is just a girl waiting for a miracle to happen to free her from her problems. Marin boyfriend lives in Puerto Rico and they are going to get married when she is back in Puerto Rico she says he [does not] [have] a job yet (Cisneros 26) even though she is the one earning money and saving it for them both. Marin has changed right in front of Ezperanza eyes she just sits in front of the house because she cannot leave because of her aunt, but at night Marin, under the streetlight, dancing by herself is waiting for a car to stop, a star to fall, someone to change her life (Cisneros 27) Marin is selling herself to solve her money problems just to be with her boyfriend. Marin is trapped in her own money problems just to go to Puerto Rico and be with her boyfriend. Many young women just want to do what they want to without a man telling them what to do. Cisneros uses the vignette Rafaela Who Drinks Coconut Papaya Juice On Tuesdays to show that women want to be themselves. Rafaela a beautiful woman still young but getting old from leaning out the window so much, gets locked indoors (Cisneros 79), because her husband thinks she will run away because of her beauty. Her husband leaves her while he goes and plays dominoes even though Rafaela wishes she could go [out] there and dance before she get[s] old (Cisneros 79). All Rafaela wants to do is dance because even she knows she is coming of age from being stuck in the house all the time. At the end of the vignette Ezperanza pities Rafaela and does not want to end up like her. Rafaela is being held hostage in her own house by her lover and cannot escape because she is too beautiful. The motif in The House On Mango Street is trapped. The women on mango street feel like they are prisoners in their own houses from Sally that cant leave her house, Marin cannot leave her house also, and Rafaela locked in her own house. The theme Cisneros was trying to get across was that no female should be trapped, hurt, or told what to do just to please a male. Sally goes home and gets beaten to please her father, Marin works and sells herself to solve money problems for her boyfriend, Rafaela gets locked in her house and cannot leave by her husband. These women are being kept enclosed in their own houses just to please a male because back in the days a woman needed a male to survive, it was expected, and these women are affected by this. They should learn that a male is not needed, and they should learn to be independent and fight for their rights.

Should Government Attempt to Control Human Population Growth

Should Government Attempt to Control Human Population Growth? Human population grows, and it has been calculated that by the year 2050 there will be over 9 billion people in the world. As a result of that the amount of land per person will have dropped to less than one square inch. It is clear that population growth must stop in some close future due to various factors (Issitt, 1). Shortage in food and water, limited energy, pollution, death of plants and animals, and many more other shortages can be count as those factors. Controlling population growth is essential for each person in the world as it might cause many dangerous situations. Each person has to know how exactly dangerous is overpopulation. Government has to stop this†¦show more content†¦If the government invests in women, give them opportunity to expand financially, educationally and socially, women will take an advantage of this. It will give ladies opportunity to control their life, they will be able to make the decision when to have kids, or even have them at all. When women see that opportunity given by government help them get out of poverty, they will work harder to save more money. If they see that those savings works, they will want to save even more. Those savings comes from their thinking that it will give better future for their kids. However, in China not everywhere One Child Policy works. There are some â€Å"regions [where] rural peoples who needed more hands to work the land were allowed to have more than one child without penalty. In sparsely populated rural areas the policy was two-child policy, even a three-child policy, if a family could show sufficient economic need for another child, or if the area wasn’t closely monitored† (Evans 104). That means if any regions in China need more hands to work, government allowed parents to have more children. Anyhow, there was also kind of law, that parents should have a boy, because it will take care of his parents wh en they will be old. In addition, girls were not allowed to get a life. In that time, a lot of girls were killed, not only after they were born, but also in some point of their mother pregnancy. Government must be aware of that it cannot take over people’s lives, tell them howShow MoreRelatedAre Government Attempts to Control Population Ineffective?1152 Words   |  5 Pagesâ€Å"Are Government Attempts to Control Population Ineffective?† Today, keeping control of the population is a huge issue that is on all of the world leader’s minds. The amount of people you have in your country is hugely important to whether you have enough resources, jobs, food, education, health services etc. It is mandatory that governments keep a track of the population and keep a lid on it if necessary. 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Knights Templars Essay Example For Students

Knights Templars Essay The Knights Templars was a religious military order whose secrets and wealth destroyed the organization. The order had several names, and the members had several titles. The Knights Templars started out as a small group of monks. Members had duties and certain lifestyles as Templars. The order rapidly spread across Europe. During the second crusade, the Templars fought for the Christian effort. After the second crusade the knights became very powerful and wealthy. The order was destroyed, yet it still lives on today. The Knights Templars were hidden in darkness and secrecy, and they will always remain a mystery. The Holy Order of the Poor Knights of Christ and the Temple of Solomon is the full name of the Order. Most paraphernalia refer to them as the Knights Templars. Some call the members just Templars, or warrior monks. The Poor Fellow Soldiers of Christ and the Temple of Solomon is another name used. People back in the time of the crusade would have called them heroes. After the first crusade two new military orders arose in Jerusalem. One, the Knights Hospitallers, or Knights of Saint John, whose task was to aid the wounded in Outremer, or the land across the sea. Saint Johns Ambulance Service derives from the Hospitaller legend. The second military order to arise was the Knights Templars, whose duty was to defend the pilgrims on their way to the Holy Land. In 1118 Hugues de Payan and eight fellow knights went to Jerusalem and offered their services to the king, Baldwin 1. King Baldwin offered housing to the knights at the former mosque al-Aqsa, which was located on the site of King Sol omons great temple. The order received its name from this fact. Templars took vows of poverty, chastity and obedience to the Grand Master, or president. Each Templar wore a typical white robe with the red Maltese cross insignia. Chainmail armor was worn in battle. The Templars fought bravely against the Saracens, not leaving battle unless outnumbered three to one. The order received the blessing of the Pope in 1129, and the Templars soon got recognition as heroes. With the Popes blessing, the Templars could now recruit members and raise money through donations. Donations came to the Templars in large amounts. The warrior monks were given wealth, jewels, and property. King Alfonso 1 of Argon gave the Templars one-third of his Spanish Empire on his deathbed. They owned land in France, Spain, England, Italy, Germany, Portugal, Austria, Hungary, and other places. Men also went to the Templars to support their cause, and some in hopes of getting rich. The Knights Templars did have their critics though. Some felt they were unchristian, killing hundreds of people, including women and children. They held meetings in secret, which frightened some individuals. It was unknown what was held in their secret meetings. The second crusade was underway and the Templars fought on the Christian side. Military and financial support was given on their behalf. They fought an Islamic fanatical group known as the Assasins. The Assasins showed no mercy, they killed mo re than the Templars. Slowly but surely the Christians began to loose territory. In 1187, at the battle of Hattin, 25,000 Christians were defeated by 60,000 Islamic troops led by Saladin. The moors recaptured Jerusalem and the Templars relocated. They went to Acre and eventually left Outremer all together. The remaining Templars fled to Limassol, where they created a new headquarters. The Templars were no longer fighting, and they therefore sought a new task. The Templars owned houses all across the map, and they used that to their benefit. The Knights Templars became the first bankers. Travelers would deposit money at one Templar building, and travel, with a statement of deposit, to another city. They would then cash in their statement and receive the same amount of money at another Templar structure at their final destination. This was a very safe method, because the traveler couldnt get robbed. The Templars began to escort travelers on their fleets of ships. The Pope freed the Te mplars from loyalty to any ruler, from then on the order only answered to the Pope. The Templars became involved with politics. They served on royal committees and councils. The duties of a Templar split. In the east they remained fierce warriors defending Christianity, and in the west they became farmers, financiers, travel agents, and businessmen. The order was rapidly gaining wealth and riches. This is believed to have led to their downfall. The Knights Templars were said to posses a great secret. This secret may have been practical knowledge, which if revealed could undermine Christianity. Some people believe that the Templars had some great relic. A piece of the true cross, the crown of thorns worn by Jesus, the shroud which Jesus was wrapped in his tomb, a piece of wood from a bath used by Jesus, a bronze bowl used to wash the feet of the disciples at the last supper, the head of John the Baptist, and the Holy Grail used in the last supper are all relics thought to be owned by the Templars. It is truly unknown whether or not the Templars had any of these artifacts. Maybe they had one, or two, possibly all, but nobody can be certain. With the amount of land and money that the Templars had, and the possible possessions of great relics, specifically the Holy Grail, people were bound to envy the order. Philip IV of France, or Philip the Fair, was one person who wanted the wealth of the Templars. He was in debt to the Templars for a loan he had taken, and what better way to eliminate your debts than to eliminate the person you owe. Philip came up with false charges against the Templars; such as heresy and treason. He accused the order of devil worshipping, spitting on the cross, and worshipping decapitated heads. Pope Clement V, owing Philip for his position in the church, granted Philip permission to persecute the Templars. On Friday, October 13th 1307 a warrant of arrest of all the Templars was issued. In todays society Friday the 13th is considered unlucky , and this is why. Many Templars were arrested, they did not resist, but that was only in the area of France. Knights Templars elsewhere had enough time to take their riches on their fleet of ships and sail away. Philip took Templar lands, buildings, and churches; but he couldnt find the riches. The inquisition tortured the members in prison, killing hundreds, but there were no confessions. Jaques de Molay, the Grand Master, was arrested. He confessed to the monstrous charges to the inquisition. He was to confess in public, but in front of a large crowd he denounced all his confessions. He stated that he confessed only to escape torture. On March 18th, 1314, Jaques de Molay was burnt at the steak for heresy and treason. With his last words he cursed both Philip IV and Pope Clement V. Within a year both were dead. The Holy Order of the Poor Knights of Christ and the Temple of Solomon was destroyed. Philip the Fair wanted the Templar wealth, and to avoid his debts. The Templars are st ill said to be in existence today. The Templars that escaped capture probably went underground. The Templars are said to exist under a different name. Freemasonry today shows similarities of the Knights Templars. Christopher Columbus sailed the seas with the Templar insignia on his sails. The skull and crossbones of pirates is another Templar symbol. Lacking in supplies, they turned to theft of other ships for survival. It is a true mystery as to weather the Templars possessed great relics, but the conspiracy was the cause of their downfall. .udcc9850d8d03cff048e9d42f4241f2a6 , .udcc9850d8d03cff048e9d42f4241f2a6 .postImageUrl , .udcc9850d8d03cff048e9d42f4241f2a6 .centered-text-area { min-height: 80px; position: relative; } .udcc9850d8d03cff048e9d42f4241f2a6 , .udcc9850d8d03cff048e9d42f4241f2a6:hover , .udcc9850d8d03cff048e9d42f4241f2a6:visited , .udcc9850d8d03cff048e9d42f4241f2a6:active { border:0!important; } .udcc9850d8d03cff048e9d42f4241f2a6 .clearfix:after { content: ""; display: table; clear: both; } .udcc9850d8d03cff048e9d42f4241f2a6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udcc9850d8d03cff048e9d42f4241f2a6:active , .udcc9850d8d03cff048e9d42f4241f2a6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udcc9850d8d03cff048e9d42f4241f2a6 .centered-text-area { width: 100%; position: relative ; } .udcc9850d8d03cff048e9d42f4241f2a6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udcc9850d8d03cff048e9d42f4241f2a6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udcc9850d8d03cff048e9d42f4241f2a6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udcc9850d8d03cff048e9d42f4241f2a6:hover .ctaButton { background-color: #34495E!important; } .udcc9850d8d03cff048e9d42f4241f2a6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udcc9850d8d03cff048e9d42f4241f2a6 .udcc9850d8d03cff048e9d42f4241f2a6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udcc9850d8d03cff048e9d42f4241f2a6:after { content: ""; display: block; clear: both; } READ: Dworkin's Belief of Preferential Treatment EssayEuropean History

Strategic Planning at the Chronicle Gazette Essay Example

Strategic Planning at the Chronicle Gazette Essay Student Name: Lee Cheuk Fung Jerff Student ID No. : LE0002110 Course No. : MGT 195 Course Name : Business Policy and Strategy Title of the Assignment: Strategic Planning at The Chronicle Gazette Date of submission: 8 DEC 2011 TABLE OF CONTENTS 1. Introduction 3 2. State of the newspaper publishing industry today 2. 1Data on Circulation and Revenue 4-6 2. 2 Top 20 U. S. Newspapers Print Circulation 7-8 3 Why newspapers are facing declining circulations and revenues? 3. 1 External Assessment . 11 Rise of the Web , Internet and free information 9 3. 12 Economic downturn put company into the trouble 9 3 Internal Assessment of The Chronicle Gazette 4. 13 Strengths 10 4. 14 Weaknesses 10 4 Strategies in publishing industry to cope with the Challenges 11,12 5 Steps to deal with the challenge 13 6. 1 Short-term steps 6. 2 Long-term steps Strategic Planning at The Chronicle Gazette 1. Introduction The Chronicle Gazette is a leading newspaper in the United States with a circulation of 225,000 customers. Over the past few years, it has been facing a decline in its customer base and revenues. This is mainly due to the increasing dominance of the Internet as a means of disseminating information and news. Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy. We will write a custom essay sample on Strategic Planning at the Chronicle Gazette specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Planning at the Chronicle Gazette specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Planning at the Chronicle Gazette specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. 3. State of the newspaper publishing industry today The U. S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U. S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2009 to look at challenges facing newspapers, television, and radio in the Internet age. There are now about 1,400 daily newspapers in the United States and thousands of community papers, which generally publish weekly or biweekly. A handful of papers, including the Wall Street Journal, USA TODAY, and the New York Times, have a national print readership topping a million or more. The top 50 papers account for about a third of circulation, among them the big city papers that had some of the largest circulation declines in 2008. Overall, the newspaper industry, including printers, reporters, advertising salespeople and other personnel, was a roughly $50 billion business in 2002, according to Census Bureau data, employing about 400,000 people. Over the past few years, there has been a steady decline in the readership of newspapers. Anincreasing number of people are using the Internet to read and view news online for free. Due tothe advancements in Internet, people have free access to news and information online twentyfour hours a day and seven days a week. The news content is available in real time and can beaccessed anytime anywhere in the world. The majority of these online news providers do not levy a fee. As a result, the number of readers willing to pay for news content is reducing and this has a direct impact on the sales of newspapers. 2. 1Data on Circulation and Revenue The following tables and data demonstrating the decline of print circulation and revenue of the newspaper industry A) U. S. Newspapers Circulation in the last decade U. S. Newspapers Circulation forecast Starting decline from the early 90’s (B) Top 20 U. S. Newspapers Print Circulation (Six-Month Period Ending in March 2009) Daily PrintSix Months NewspaperCirculationEnding Mar 2009 USA TODAY 2,113,725 -7. 46% The Wall Street Journal 2,082,189 0. 61% The New York Times 1,039,031-3. 55% Los Angeles Times 723,181 -6. 55% Th e Washington Post 665,383 -1. 16% New York Daily News 602,857 -14. 26% New York Post 558,140 -20. 55% Chicago Tribune 501,202 -7. 47% Houston Chronicle 425,138 -13. 96% The Arizona Republic 389,701 -5. 72% The Denver Post 371,728 NA Newsday 368,194 -3. 01% The Dallas Morning News 331,907 -9. 88% Minneapolis Star-Tribune 320,076 -0. 71% Chicago Sun-Times 312,141 -0. 04% San Francisco Chronicle 312,118 -15. 72% The Boston Globe 302,638 -13. 68% Cleveland Plain Dealer 291,630 -11. 70% Detroit Free Press 290,730 -5. 90% The Philadelphia Inquirer 288,298 -13. 72% Source: Nielsen Online and Editor Publisher. (C) Newspapers Advertising Revenue (D) Top 25 U. S. Newspapers Circulations As of mar 2011 Why newspapers are facing declining circulations and revenues? 4. 2 External Assessment 3. 11 Rise of the Web , Internet and free information The key challenge of traditional newspaper are too much free information from everywhere, internet , web, free newspaper and app. People can know all the things though the forum of a website. And the development of iphone , ipad, and smartsphone let the electronic reading grow fast. Prin t circulation for daily papers fell by 13. 5% from 2001 to 2008, and 17. 3% for Sunday editions. Losses are mounting. Average daily newspaper print irculation fell 7% alone during the six-month period ending March 31, 2009, compared too the same period in 2008 As print circulation declines, online readership is soaring. U. S. newspaper websites averaged more than 73 million individual visitors a month in the first quarter of 2009, up 10. 5% from the same period in 2008. Newspapers are attracting online readers from well beyond their local communities including other cities and countries. Newspaper executives point to surging online readership as an endorsement of their product, saying public interest in news has increased, not diminished. But readership trends are complex, as habits and preferences evolve in response to the enormous array of information available on the Internet, television, and through devices such as hand-held readers and cell phones. Though readers want news, they do not necessarily want it from a traditional paper, and are using multiple sources. For example, there is just one newspaper in the top five news websites. The biggest news websites, in descending order are : MSNBC Digital Network, CNN Digital Network, Yahoo! News, AOL News, and NYTimes. com. MSNBC had nearly twice the online audience of the New York Times. Now is the technology era, television, radio and internet is more popular. The reader can more easily get some information and up to the minute news in them. They are the most threats to newspaper publishing industry. The Chronicle Gazette has the fixed supplier to furnish to the paper and printing inks, also long-term cooperation between us. Therefore, the bargaining power of suppliers is in medium-high level. Many competitors exist in the market. Also, the substitute products come out, such as Yahoo, MSNBC, Hotmail and 24-hours cable news, etc. In additional, they are free. The readers will towards them. Therefore the bargaining power of customers is high. Other so-called aggregators run websites that mix links to newspapers’ stories with some original content, and bloggers frequently mingle newspaper and other reporting with their own commentary and insights. Increasingly individual stories are displayed on the Web as discrete products, separate from a broader newspaper. About 22% of readers who visited newspaper websites arrived indirectly, by first clicking onto online search engines like Google, with another big share arriving through the front page of Web portals like Yahoo or MSN, according to one analysis. A separate 22% came from traffic moving between media and news websites, containing links to specific stories. Once readers arrive at newspaper websites, they spend less time there, on average, than print readers spend reading a traditional newspaper, though some studies show that time online has been increasing. Web readers spend an average of 53 minutes a week with newspapers – or just under eight minutes a day. It is also found, however, that 22% of readers had recently dropped a paid print newspaper or magazine subscription because they could get the paper free online. 3. 2 Economic downturn put company into the trouble The financial crisis in 2008 and the European debt problem let the newspaper industry is in trouble. Some large newspaper companies took on significant debt shortly before the economic downturn hit. Legacy costs are a complicating factor. Many newspapers have traditional, defined-benefit pension plans, which now appear underfunded due to large losses in mar ket investments. It will have to make bigger cash contributions to its pension plans in coming years than previously expected, due to poor market returns and changes in pension law. The company cautioned investors that â€Å"the contributions will place additional strain on the company’s liquidity needs. Investors have soured on newspapers. Some large newspaper companies saw their stock prices drop by more than 80% last year – far beyond the overall decline in the publishing industry and various stock indices. Newspaper stock prices rebounded a bit in 2009, but are still near historic lows. With revenues declining and their ability to raise new capital impaired, some newspaper companies are in danger of breaching financing agreements with their lenders. If that happens, lenders could terminate lines of credit and call in existing loans. 3 Internal Assessment of The Chronicle Gazette 4. 1 Strengths * Good reputation on brand name for good quality * Accumulated significant market share * With experienced and professional workforce * Conservative corporate investment policy which had minimized lost during the economic recession * Top Managements all have the will to change and are ready for transformation 4. 2 Weaknesses Deficient in proactive action to the challenge of Internet and Web threats * Without a focus work team to nurture innovative ideas and develop new products * Inadequate of interaction with audiences in both online website and traditional print newspaper and so can have updated news. * Insufficient technology knowledge and experience in terms of people and equipments * A rigid hierarchy organizational structure which impede employees’ motivation to propose new ideas or changes 5. Strategies in publishing industry to cope with the Challenges The newspaper industry in the United States is faced with multiple challenges of reducedreadership, increased costs and competition from new media companies, such as Google. Amajority of the newspapers have online versions of their editions on websites. They have alsoother measures to increase circulation and improve profitability. Newspapers have increased the prices for both the subscriptions and single buy purchase. They are also analyzing the markets they serve to understand the cost-benefit dynamic of each market. As a result, some newspapers have cut back on circulation to remote areas where the revenues earned are more than the cost of delivery. The Wall Street Journal is one of the leading newspapers in the United States, which has changed its market strategy and business model to overcome the challenges in the publishing industry. Through its website, www. wsj. com, the paper provides online access of its news content to readers. As of April 2010, the Wall Street Journal had 414,025 e-subscriptions. Though the website is available online, not all of the content is free. The Journal has formulated a mixed price strategy where it provides both free and paid content. The popular sections of the news content, such as politics, sports, arts and entertainment is free. Niche coverage such as editorials, opinions and articles on business and financial topics can be viewed only for a fee. Indepth coverage, analysis, opinions and reviews are available only to paid users(PricewaterhouseCoopers, 2010). By adopting this strategy of free and paid access, the WallStreet Journal has been able to increase its e-readership base. The free access to popular content attracts more traffic on its website. This brings in more advertising revenues and increases profitability. At the same time, it helps in building a relationship with new readers. They are aware of the useful content available on wsj. com and are willing to pay for more in-depth coverage and analysis. Another important measure taken by the Wall Street Journal is embracing the digital revolution and becoming a part of it. The Wall Street Journal is available on Apple’s iPad. This move helps the Journal to widen its market and tap younger readers who are technologically savvy. As of June 2010, the Journal had sold more than 10,000 subscriptions and generated $2. million in revenues from the iPad (Business Insider, Inc. , 2010). There are companies at the other end of the spectrum in the newspaper industry who have adopted drastic measures to cope with the challenges. The Seattle Post-Intelligencer was facing significant losses for a few years. In 2008, the paper’s losses amounted to $14 million. As aresult, i ts owner The Hearst Corporation decided to shut down its print operations (GuardianNews and Media Limited, 2010). The Company had to make the hard decision of stopping publication of the 146-year old newspaper. It stopped delivery to nearly 117,600 weekday readers (Hearst Seattle Media, LLC, 2010). In March 2009, the Seattle Post-Intelligencer rolled out its final print edition. It decided to publish only the online version, www. seattlepi. com of the paper. The paper reduced its staff headcount drastically from 165 to 20 (PricewaterhouseCoopers, 2010). Since the paper transformed into an entirely digital web format, its website, www. seattlepi. com, has had 4 million visitors per month with 40 million page views. With a reduced headcount, the website covers major topics, such as politics, sports and local happenings by itself. It also sources stories through wire services and other news agencies. The website also makes use of 150 local bloggers for regional content (World Editors Forum, 2010). 6. Steps to deal with the challenge 7. 1. Short-term steps For the short-term, The Chronicle Gazette should study its organization structure and ensure that the human capital is being effectively used in the business. And it will publish the edition tabloid for free. And we will recruit the new employee have experience in technology, he will establish the E-newspaper and for future technology and internet issue. . 2. Long-term steps Adopt a multimedia mindset, viewing the business as a portfolio of products and services with different business models, pricing and distributions strategiesWe establish email and discussion area in our web-site for the reader offer the information. First of all, it is to attract much more reader to our platform. Second, we will know their favorite orientation in they provided the data. T hird, it can increase the subject in our newspaper and E-newspaper by reader offered data.