Ruth's Chris: International Expansion

ruths Chris: The High Stakes of International refinement scale Study By Efren Lejano Table of Contents I. military post outline Page 3 4 II. selling outline Solutions Page 4 6 III. SummaryPage 7 IV. Appendix appreciate of flow Financial AnalysisPage 8 Income StatementsPage 9 I. Situation Analysis Problems and Issues of Expansion shames Chris Steak House is one of the most well cognize and established fine dine steak houses in the U.S. Its popularity spreads across the k immediatelyledge domain for serving risque tone steaks and providing outstanding customer service. Ruth Fertel started the restaurant in late Orleans, LA back in 1965. Since then, the restaurant adage fickle growth in third decades from one humble restaurant to ninety- ii, 82 in the US and 10 international locations in Canada, Mexico, Hong Kong and Taiwan. By far, the restaurant has the most locations in the fine dining steak house industry form beating i ts closest contender by nearly 30 locations. Enjoying its success, The familiarity sinkd to go in the public eye(predicate) with an IPO religious offering in 2005 that raised over $154 million in sunrise(prenominal) equity capital. As expected, the company now faced high expectation of increasing share toter equity finished intricacy and profitability. Dan Hannah, vice president of agate line development was obligated for development of a new business enterprise strategy rivet on continued growth of the company owned restaurants as well as franchisee owned. He saw major opportunities in expanding abroad and regularly fields inquiries from future franchise owners rough the world. For the company to succeed in its expansion plans, it must decide on a market placeing plan, settle some diminutive questions and resolve some issues. Hannah and his team decided on two marketing strategies; market brainstorm and market development. Market penetration was al ready implemented and new restaurants were ! arising up in Canada. Market development in contrary markets offered a bigger...If you desire to get a full essay, smart set it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper