Nike- Huma Resources Essay -- essays research papers

It all started with a simple handshake surrounded by both running geeks in Eugene, Oregon and now they own the worlds most competitive sports and fitness company. The Pacific Northwest is Nikes hometown but like so many ambitious souls, they have expanded their horizons to every part of the world. Nike has two headquarters its World Headquarters in Oregon and its European Headquarters in The Netherlands.Those two running geeks are Bill Bowerman and Phil Knight. The long lived business partnership began in 1962 as Blue Ribbon Sports (BRS). Their archetypical year sales were $8,000 and every year after proceeded to increase. In 1972 they changed their company name to Nike. The word Nike comes from the Greek winged goddess of victory. They have achieved victory everyplace the past 30 years. Through those years Nike has remained focused on creating execution opportunities for everyone who would benefit and offered empowering messages for everyone who would listen. Nike has a grea t accomplishment of servicing human authorization through sports.Bill Bowerman was a legendary track and field coach-and-four at the University of Oregon. He was a teacher who showed athletic birthers the secrets of achievement. From him Nike has derived their kick and through his look they see their future. The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As long as there are athletes, there will be Nike. In achieving their mission Nike has a heap for their company. The Nike brand has three areas of focus in their vision of success for their company. The first one is to play a role in effecting positive, systemic change in working conditions within their industries. They believe that in order for market forces to have responsible competitiveness, consumers must be adequate to(p) to reward brands and suppliers using fact based information. Their second vision is to bring on innovative an d sustainable products. They apply this vision to their two long termination aspirations eliminating waste and eliminating toxics. Nike feels by achieving sustainable products they will be able to maintain a separation between the coolest athletic products and the environment. They have selected these two goals in the physical sciences because if they can achieve that then objectively they are pitiful toward sustainability. They are beginning to include the s... ...02, Nike was the only company to be stipulation a perfect score. Only 28 companies were given perfect pull ahead in 2003. In 2004, that number doubled to 56. Nike has been established in corporal responsibility years before other companies. Since 2001, more than 300 of Nikes bloom level U.S. executives attend three-day diversity workshops, a commitment of time that reflects the pass judgment of Nikes places in supporting a diverse workforce. Nike also began offering one-day workshops for redundant managers, since 2003 an additional 700 managers have completed these training sessions. Before doing this paper I tangle that Nike was productive because they continue to have innovative marketing. They have make an impact with their advertising and they strive to endorse their brands with athletes. I also felt that Nikes success was due to their great quality of products. My thoughts still patronage true but I do feel now, after doing this paper, that Nike is successful because of their employee involvement and also their environment awareness. As a young adult, I also find it very aspiring that one of Nikes goals is to support the youth with their right to physical activity.