Marketing Plan

Running Head : beyond Bs beyond Bs : A Your NameCollegeProfessor s NameName of ClassExecutive SummaryChina s economy is growing at a dissolute speed and , as a direct result of this , smoke have more disposal income to spend on luxuries much(prenominal) as live on and disco biscuitism . Although the market is growing significantly various reasons such as the high cost of oversea trips , cartridge holder constraints , fear of flying , language barriers , run short endorse issues or other problems still discourage Chinese battalion from triping oversea Virtual reality is whiz of the surpass alternatives to traditional traveling since it avoids some of these problems . This business political program presents an foundation named Beyond Bs (R ) a product that combines streetwise trend sensing engineering with advance d practical(prenominal) reality and applies this technology to the travel industryTarget trade , Potential market Size and Market TrendTarget Market and SegmentationA concentrated marketing strategy will be adopted in the first instance with the target motherfucker being the technologically inclined group who seek the take a chance to experience the latest technology and services This is aimed at find out R D costs whilst allowing the product to gain believability through the acceptance of these innovators . In to meet the needs of this portion , the product positioning will focus on Beyond Bs utilization of the latest practical(prenominal) reality technologyProduct StrategyProduct model and nerve centre TechnologyBeyond Bs (R ) involves projecting data processorized images of a room turn , campus , city or imaginary world onto a information processing system monitor or a tiny screen at present in front of the eyes . Ideally , participants in practical(preno minal) reality feel they re actually inside ! a remote environment , so that if they turn around , they see the assume behind them , and if they run , the foreground approaches more quickly .

The design allows usagers to look for practical(prenominal) worlds and travel destinations while moving around safely in their real physical environmentCore Product BenefitsBeyond Bs (R ) provides an alternative to traditional travel methods No travel term is required from a mappingr in Beijing to explore the Empire State Building in New York ! not only will the system allow the traveler to persona the stop , pause , next , previous functions to custo mize his /her travel experience it will also provide audio and virtual travel guide to the customers to enhance the ease of visiting unlike places . Customers will also be able to travel loafer and forth in time to look at how a destination used to look or to stimulating the form 10 years from now . The product is also environmentally friendly , reducing the need for resource draining use of fuelsSales PlanDistribution StrategyA hybrid channel model will be use up which consists of e-channels phone hotlines and retail locations . e-channels will be used to indicate the technology in use and will offer users the functionalities to come to online reservations and purchases . On a more physical level , prospects goat learn about the business through the partnered travel agencies , crack operators and the own retail locations in Hong Kong...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper