Strategfor New Economy

Case study 8th week Ducati Armita Nazari Question 1: With concern to the society s blank space and the increase situation I remember it was a safe bet. Because: *The model was vivid and it was a limited edition. No one k sunrise(prenominal) about it frontwards that looks for the convergence outlets. However the product was not normally accessible on dealers outlets. *They scheduled to start interchange from June but they stared their online selling 5 months earlier. So if they even assume, no one would cloud the product it was a good advertisement for people to vex old(prenominal) with the product and it s price and availabilities and also the Ducati s new ability to sell online. *Besides, one of Ducati s key comportment is it s brand name. And it was famous enough to start demented project and restructure it s value chain activities .although since 1996 the nightspot aimed at pushing the boundaries of Ducati s product niche, improving the distribu ting internet and developing internet and e-commerce activities. Question 2: I retrieve it was advantageous for Ducati Maybe internet penetration in Italy was drowsy than other European countries but according to the article after announcing the successful online sells of MH900e (in 2000); it was at a time that internet flap was at its peak.

Besides the corporation had enough time to do research and examination, so through trial and error the company was fine-tuning it s e-strategy and business model. And by 2001 the company tried to shake up Ducati.com into the real world of Ducati and implemented a value internet which int! egrated both online and offline processes. And offline part could be a survive for people who were not comfortable with internet and online purchasing to cleave more familiar with this process. Addition to above explanation, Ducati s e-strategy imply customers, suppliers, dealer outlets, marketing partners and sponsers, so with the brand of Ducati and starring forward activities, all of mentioned part would adapt themselves to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper