introduction to marketing

Marketing: the delivery of customer value at a profit Marketing Vs Selling: Selling occurs only afterward a harvesting is produced. Marketing starts long before a company has a ingathering. Core Marketing Activities Product exploitation R & D Communication Distribution Pricing gain TRANSACTION MARKETING: trading of values between parties (either pecuniary or barter transaction) RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing stringy value-laden relationships with customers and other stakeholders Marketing Management: The analysis, planning, implementation and control of programmes cognise to help market. MARKETING MANAGEMENT CONCEPTS The production fantasy The product apprehension The selling concept The Marketing concept The genial marketing concept The production concept It holds that management should digest on modify production and distribution efficiency because customers party pa rty favor products that are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply. The product concept Consumers favour goods that offer quality, performance and features.

In that respect we should devote our zilch in improving products (companies that prepare good research and developing and technology follow this concept). It tail assembly lead to marketing myopia. The selling concept Consumers will non buy profuse of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sales proceedings in the short! - line not twist relationships. The Marketing concept Adding value to the customer much efficiently and more effectively than competitors. The focus is on customer take aims, and creating long precondition relationships (i.e. Toyota). It works better when there is a clear assume and when customers know what they want. The societal marketing concept...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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